a background gradient of blues and aquas

⏱️ HAI25 WEBINAR SERIES

Reimagining the patient relationship

How pharma can win in the DTP era

Originally aired Dec. 4, 2025

Reimagine how patients learn about treatment options, connect with your brand, and start – and stay – on therapy.

2 Infinitus cubes as a digital clock floating over a white background

Turn DTP pain points into opportunities

The transition to direct-to-patient (DTP) is a rare opportunity for life sciences companies to reimagine patient engagement across the entire journey. It is a chance to transform how patients are found and reached, how they access and start therapy, and how to step in and help them stay on the treatments they need.

But DTP success hinges on more than just selling directly. From making sure your brand shows up where patients are looking (including AI search), to minimizing cart abandonment, to ensuring patients feel supported every step of the way, the strategic use of agentic communications is already giving some pharma companies a competitive edge. In this session, we’ll share how leading manufacturers are driving faster therapy starts, reducing drop-off, and building lasting patient trust with AI.

Tune in to learn:

shopping cart icon with an x in it

Ways to avoid “cart abandonment” with timely follow-up

message bubble icon with a smiley face in it

How to continue the conversation at the patient’s speed

user viewfinder icon

Ways to encourage adherence through personalized outreach

question mark icon

Answers to pharma’s most common DTP questions

Meet the presenters

Ankit Jain of Infinitus

Ankit Jain

Co-founder and Company Lead

Ankit co-founded Infinitus with Shyam Rajagopalan after having had two successful exits with previous mobile intelligence startup Quettra, where he served as CEO (acquired by SimilarWeb), and a search engine named Cuil (acquired by Google). In between his operator roles, Jain helped launch and run Gradient Ventures, Google’s AI venture capital fund.

Ankit’s experience as an operator at private and public companies, in addition to his experience as an AI investor, gives him a unique perspective on how to build and scale foundational AI technologies. He has traveled the country presenting on AI to audiences of leaders across the healthcare landscape.

Aparna Sridhar Murthy of Infinitus

Aparna Sridhar Murthy

Product Lead, AI Agents

Aparna is the Product Lead for AI Agents solutions at Infinitus, where she is dedicated to transforming patient access to therapy. She specializes in integrating cutting-edge AI into existing complex workflows by driving the design, delivery, integrations and change management for better adoption and results.

Aparna brings a decade of expertise in Product Management, spanning high-growth enterprise products in the healthcare and fintech industries, and holds a degree from Carnegie Mellon University.

More from the HAI25 webinar series

preview image for webinar, Unlocking healthcare at scale: AI for the back office

NOW ON-DEMAND
See how pharmaceutical manufacturers, specialty pharmacies, payors, and providers automate phone calls quickly and accurately with AI.

NOW ON-DEMAND
Learn essential questions to ask when evaluating voice AI in healthcare.

preview image for webinar, Using AI agents to scale patient engagement

NOW ON-DEMAND
Discover how AI agents are reshaping the future of patient services and healthcare operations.

2 Infinitus cubes as a digital clock floating over a white background

⏱️ HAI25 WEBINAR SERIES

Reimagining the patient relationship

How pharma can win in the DTP era

Give us 25 minutes, we’ll catch you up on everything you need to know about healthcare AI. Don’t miss this recorded session — Reimagining the patient relationship: How pharma can win in the DTP era.

Watch now

A soft gradient background of various shades of blue and green